Quick Answer: Spiral Ad, Inc.'s self-serve Terms establish a credit-metered SaaS model with a structured rollover cap (2x monthly allotment), non-expiring top-up credits consumed subordinately to subscription credi...

Terms of Use

Spiral Ad, Inc.'s self-serve Terms establish a credit-metered SaaS model with a structured rollover cap (2x monthly allotment), non-expiring top-up credits consumed subordinately to subscription credits, OAuth-authorized Meta Ads API access, and a no-refund cancellation policy — reflecting standard enterprise SaaS commercial architecture applied to an AI-native creative advertising workflow for mobile app growth teams.

Key Facts

What Is Spiral and Who Are These Terms For?

Spiral (spiral.ad), operated by Spiral Ad, Inc., is a creative advertising platform purpose-built for mobile app marketers and growth teams. These Terms of Use govern all self-serve plan customers — specifically those on the Launch and Grow plans — and constitute a binding legal agreement between the user and Spiral Ad, Inc. Scale-tier customers operate under a separate Master Services Agreement rather than these self-serve terms. The Terms apply to use of spiral.ad and all associated software, tools, and services. Acceptance occurs when a user creates an account, clicks 'I agree,' or simply begins using the Services. Users who do not agree to these Terms are directed not to use the platform. Spiral's Privacy Policy, available at spiral.ad/legal/privacy, is incorporated by reference and applies alongside these Terms. The Services are strictly for business and organizational use — not personal or consumer use — and users must be at least 18 years old. Spiral positions itself as a B2B SaaS platform, meaning these Terms reflect commercial-grade obligations rather than consumer protections. By defining scope clearly upfront, Spiral ensures that marketers, agencies, and app growth teams understand exactly where self-serve agreements begin and end.

Spiral's Self-Serve Plans: Launch, Grow, and Scale

Spiral structures its offerings across three tiers: Launch, Grow, and Scale. Launch and Grow are fully self-serve and governed by these Terms of Use, making them accessible to independent app marketers and small-to-mid-sized growth teams without requiring negotiation or a dedicated account manager. Scale is available for larger organizations and requires a separately negotiated Master Services Agreement, reflecting enterprise-grade customization needs. All three plans include full access to Spiral's core feature set: AI ad generation, ad performance analysis, and competitor research — a meaningful differentiator from platforms that gate advanced features behind higher tiers. Notably, Spiral does not charge per-seat fees. The only seat-based restriction is a team member limit that varies by plan, which compares favorably to platforms like Figma, Notion, or HubSpot where per-seat pricing can significantly inflate costs for growing teams. Upgrades between plans take effect immediately with a prorated charge, while downgrades apply at the next renewal cycle. This approach protects revenue continuity while giving customers flexibility to right-size their plan as campaign needs evolve.

AI Services, Creative Generation, and Platform Responsibility

Spiral provides AI-powered tools to generate and manage advertising creatives and related assets for supported ad platforms, with Meta being the primary named integration. The platform produces ad creatives — images, copy, and related assets — that marketers can deploy at their discretion across campaigns. Critically, Spiral makes no warranty regarding creative performance or platform compliance. This is a standard but important disclosure: Spiral generates the assets, but the advertiser retains full responsibility for how those assets are used, whether they comply with Meta Ads policies, Apple Search Ads guidelines, or any other platform's rules. Spiral does not manage campaigns directly. It does not place bids, set budgets, or control targeting. This positions Spiral as a creative intelligence layer rather than a full-stack campaign management tool — more comparable to tools like Canva for Enterprise, AdCreative.ai, or Pencil in the creative generation space, but with the added dimension of competitive intelligence and performance analysis built in. Marketers using Spiral retain ownership of their advertising accounts and bear full responsibility for campaign outcomes.

Credits, Billing, Rollovers, and Top-Ups Explained

Spiral uses a credit-based system to meter AI generation activity. Each asset type — whether a static image ad, video creative, or copy variant — carries a credit cost displayed within the product, and Spiral reserves the right to adjust these costs prospectively with notice. Credits are only deducted upon successful generation completion; failed jobs attributable to Spiral's systems may result in credit restoration at Spiral's discretion. Subscription plans bill monthly or annually in advance and auto-renew until canceled. Unused subscription credits roll over for one calendar month, subject to a Rollover Cap of two times the monthly allotment. For example, a plan providing 100 credits per month can accumulate a maximum of 200 credits — not an unlimited bank. This prevents credit hoarding while rewarding consistent but not excessive usage. Top-up credits, purchased separately at the then-current rate listed on spiral.ad or in the Order Form, carry no expiration date and are not subject to the Rollover Cap. However, they are consumed after subscription credits in any given billing period, incentivizing efficient use of the base allocation before drawing on purchased reserves. No refunds are issued for partial billing periods, and credits are nonrefundable and nontransferable — terms aligned with industry-standard SaaS credit policies seen on platforms like Jasper, Midjourney, and Runway.

Meta Ads Integration and Third-Party Platform Obligations

Spiral integrates with Meta's advertising ecosystem through Meta's official APIs, enabling access to Meta Ads performance data and campaign analysis directly within the Spiral platform. By connecting a Meta Ads account, users explicitly authorize Spiral to access that performance data and conduct analysis — a standard OAuth-style authorization flow. Spiral is not affiliated with Meta Platforms, Inc. and does not control Meta's services, policies, or uptime. Users are solely responsible for ensuring their advertising activities on Meta comply with Meta's own terms of service, advertising policies, and community standards. This distinction matters: Spiral is a third-party tool operating within Meta's partner ecosystem, not an official Meta product. The same principle applies to any other ad platforms Spiral may support in the future. Marketers should note that platform policy violations — such as running non-compliant creatives on Meta — remain the advertiser's liability regardless of whether those creatives were generated using Spiral's AI tools. This mirrors the responsibility frameworks established by other Meta Marketing Partners and third-party ad tech vendors operating within the Meta ecosystem.

Account Eligibility, Team Management, and Security

Spiral requires all account holders to be at least 18 years old and to use the platform exclusively for business or organizational purposes — consumer or personal use is explicitly excluded. Users must provide accurate account information, maintain secure credentials, and accept responsibility for all activity conducted under their account, including actions taken by invited team members. Team member limits vary by plan (Launch versus Grow), and the account owner bears full legal and operational responsibility for team members' compliance with Spiral's Terms of Use. Spiral reserves the right to refuse registration or suspend existing accounts in cases of misuse, security risk, or Terms violations — standard enforcement language that mirrors policies at Stripe, Google Ads, and similar business platforms. The emphasis on business-only use reinforces Spiral's positioning as a professional-grade tool for app marketers, agencies, and growth teams rather than a consumer creative product.

Cancellation, Taxes, and Pricing Transparency

Spiral offers multiple cancellation pathways: users may cancel via email, through the cancellation button in the customer portal, or directly through Stripe — Spiral's payment processor. Cancellation takes effect at the end of the current billing period, not immediately, meaning access continues through the paid term. Prepaid subscription fees are not refunded under any circumstances, consistent with auto-renewing SaaS subscription norms. On pricing transparency, Spiral distinguishes between USD and EUR pricing: USD prices have applicable taxes added at checkout, while EUR prices include tax in the displayed amount — a compliance accommodation for EU VAT regulations. This dual-currency approach reflects Spiral's international market presence and adherence to EU consumer pricing transparency requirements, even in a B2B context. Current credit costs per asset type are shown within the product interface and may be adjusted prospectively, giving Spiral flexibility to update pricing as AI generation costs evolve without retroactively penalizing existing credit balances.

FAQ

What is Spiral and what does it do for mobile app marketers?
Spiral (spiral.ad), operated by Spiral Ad, Inc., is an AI-powered creative advertising platform for mobile app marketers. It enables users to generate ad creatives, analyze ad performance, and research competitors — all within a single self-serve interface integrated with platforms like Meta Ads.
What is the difference between Spiral's Launch, Grow, and Scale plans?
Launch and Grow are self-serve plans governed by these Terms of Use, offering full access to core features with team member limits as the only seat restriction and no per-seat fees. Scale is designed for larger teams and requires a separate Master Services Agreement with Spiral Ad, Inc.
How do Spiral's credits work and do they expire?
Credits are Spiral's unit for AI generation. Subscription credits roll over for one calendar month, capped at twice the monthly allotment. Top-up credits purchased separately do not expire and are not subject to the Rollover Cap, but are consumed only after subscription credits are exhausted.
Can I cancel my Spiral subscription at any time?
Yes. Spiral allows cancellation at any time via email, the customer portal cancellation button, or through Stripe. Cancellation takes effect at the end of the current billing period, and prepaid fees are not refunded.
Is Spiral affiliated with Meta, and who is responsible for ad compliance?
Spiral is not affiliated with Meta Platforms, Inc. It integrates with Meta Ads via official APIs. Users are solely responsible for ensuring their advertising creatives and campaigns comply with Meta's terms, policies, and community standards — regardless of whether those creatives were generated using Spiral's AI tools.
What happens if a Spiral AI generation job fails?
Credits are only deducted upon successful generation completion. If a job fails due to Spiral's systems, Spiral may restore the credits at its discretion. Credits are otherwise nonrefundable and nontransferable under all plan types.
Does Spiral manage ad campaigns directly?
No. Spiral is a creative generation and intelligence platform — it does not manage campaigns, set budgets, place bids, or control targeting. Users retain full responsibility for their advertising accounts and campaign results on platforms like Meta.