How Vocal Image cut production time by 80% and scaled ad testing
2 min
Spiral Team
Aug 29, 2025
Vocal Image is an AI voice coach for communication skills. Their mobile app combines vocal training and mindfulness practices to help users improve communication, build stronger relationships, and enhance overall well-being.
They turned to Spiral with the goal of finding scalable ad concepts that could drive growth while reducing acquisition costs. In just one month, Vocal Image’s UA team ran an accelerated creative sprint across multiple markets, achieving unprecedented creative velocity.
Marketing Challenge
As Vocal Image scaled, maintaining creative agility became difficult. With rapid product updates and the need to launch in multiple languages, their ad production process couldn’t keep up. They needed a faster, leaner way to produce and test creatives at scale.
Video ads took priority, absorbing most of the creative team’s focus and resources. This made it difficult to keep static ads on pace, even though they were still essential for acquisition and represented a significant share of Meta spend.
Approach
With Spiral, a single User Acquisition manager executed what normally takes a full creative team. They handled ideation, ad generation, localization, and launch entirely inside Spiral without leaving the platform. Results:
250+ unique static ads launched in the first month
30+ creative concepts tested to validate messaging and positioning angles
Ads localized into 4 languages to maximize reach
By moving fast, the team identified 3 new winning concepts that consistently outperformed engagement and conversion benchmarks. These insights gave them the confidence to double down on the highest-value formats.
Key Results
Speed. 755 unique ads created, 280 launched. Iteration cycles that once took weeks now happened in days.
Efficiency. One UA manager ran the entire loop, with no creative producer or designers involved. What was once a multiperson workflow became a streamlined solo process.
Performance. Found 3 winning static ad concepts that outperformed benchmarks. Scaling those winners delivered lower CPA and more purchases within the same budget.
“It’s incredibly fast to create and deploy ideas. What once required creating tickets and waiting for the next sprint now becomes ads ready to launch in minutes.”
Leonardo, UA Manager
How Vocal Image cut production time by 80% and scaled ad testing
2 min
Spiral Team
Aug 29, 2025
Vocal Image is an AI voice coach for communication skills. Their mobile app combines vocal training and mindfulness practices to help users improve communication, build stronger relationships, and enhance overall well-being.
They turned to Spiral with the goal of finding scalable ad concepts that could drive growth while reducing acquisition costs. In just one month, Vocal Image’s UA team ran an accelerated creative sprint across multiple markets, achieving unprecedented creative velocity.
Marketing Challenge
As Vocal Image scaled, maintaining creative agility became difficult. With rapid product updates and the need to launch in multiple languages, their ad production process couldn’t keep up. They needed a faster, leaner way to produce and test creatives at scale.
Video ads took priority, absorbing most of the creative team’s focus and resources. This made it difficult to keep static ads on pace, even though they were still essential for acquisition and represented a significant share of Meta spend.
Approach
With Spiral, a single User Acquisition manager executed what normally takes a full creative team. They handled ideation, ad generation, localization, and launch entirely inside Spiral without leaving the platform. Results:
250+ unique static ads launched in the first month
30+ creative concepts tested to validate messaging and positioning angles
Ads localized into 4 languages to maximize reach
By moving fast, the team identified 3 new winning concepts that consistently outperformed engagement and conversion benchmarks. These insights gave them the confidence to double down on the highest-value formats.
Key Results
Speed. 755 unique ads created, 280 launched. Iteration cycles that once took weeks now happened in days.
Efficiency. One UA manager ran the entire loop, with no creative producer or designers involved. What was once a multiperson workflow became a streamlined solo process.
Performance. Found 3 winning static ad concepts that outperformed benchmarks. Scaling those winners delivered lower CPA and more purchases within the same budget.
“It’s incredibly fast to create and deploy ideas. What once required creating tickets and waiting for the next sprint now becomes ads ready to launch in minutes.”
Leonardo, UA Manager
How Vocal Image cut production time by 80% and scaled ad testing
2 min
Spiral Team
Aug 29, 2025
Vocal Image is an AI voice coach for communication skills. Their mobile app combines vocal training and mindfulness practices to help users improve communication, build stronger relationships, and enhance overall well-being.
They turned to Spiral with the goal of finding scalable ad concepts that could drive growth while reducing acquisition costs. In just one month, Vocal Image’s UA team ran an accelerated creative sprint across multiple markets, achieving unprecedented creative velocity.
Marketing Challenge
As Vocal Image scaled, maintaining creative agility became difficult. With rapid product updates and the need to launch in multiple languages, their ad production process couldn’t keep up. They needed a faster, leaner way to produce and test creatives at scale.
Video ads took priority, absorbing most of the creative team’s focus and resources. This made it difficult to keep static ads on pace, even though they were still essential for acquisition and represented a significant share of Meta spend.
Approach
With Spiral, a single User Acquisition manager executed what normally takes a full creative team. They handled ideation, ad generation, localization, and launch entirely inside Spiral without leaving the platform. Results:
250+ unique static ads launched in the first month
30+ creative concepts tested to validate messaging and positioning angles
Ads localized into 4 languages to maximize reach
By moving fast, the team identified 3 new winning concepts that consistently outperformed engagement and conversion benchmarks. These insights gave them the confidence to double down on the highest-value formats.
Key Results
Speed. 755 unique ads created, 280 launched. Iteration cycles that once took weeks now happened in days.
Efficiency. One UA manager ran the entire loop, with no creative producer or designers involved. What was once a multiperson workflow became a streamlined solo process.
Performance. Found 3 winning static ad concepts that outperformed benchmarks. Scaling those winners delivered lower CPA and more purchases within the same budget.
“It’s incredibly fast to create and deploy ideas. What once required creating tickets and waiting for the next sprint now becomes ads ready to launch in minutes.”
Leonardo, UA Manager
How Vocal Image cut production time by 80% and scaled ad testing
2 min
Spiral Team
Aug 29, 2025
Vocal Image is an AI voice coach for communication skills. Their mobile app combines vocal training and mindfulness practices to help users improve communication, build stronger relationships, and enhance overall well-being.
They turned to Spiral with the goal of finding scalable ad concepts that could drive growth while reducing acquisition costs. In just one month, Vocal Image’s UA team ran an accelerated creative sprint across multiple markets, achieving unprecedented creative velocity.
Marketing Challenge
As Vocal Image scaled, maintaining creative agility became difficult. With rapid product updates and the need to launch in multiple languages, their ad production process couldn’t keep up. They needed a faster, leaner way to produce and test creatives at scale.
Video ads took priority, absorbing most of the creative team’s focus and resources. This made it difficult to keep static ads on pace, even though they were still essential for acquisition and represented a significant share of Meta spend.
Approach
With Spiral, a single User Acquisition manager executed what normally takes a full creative team. They handled ideation, ad generation, localization, and launch entirely inside Spiral without leaving the platform. Results:
250+ unique static ads launched in the first month
30+ creative concepts tested to validate messaging and positioning angles
Ads localized into 4 languages to maximize reach
By moving fast, the team identified 3 new winning concepts that consistently outperformed engagement and conversion benchmarks. These insights gave them the confidence to double down on the highest-value formats.
Key Results
Speed. 755 unique ads created, 280 launched. Iteration cycles that once took weeks now happened in days.
Efficiency. One UA manager ran the entire loop, with no creative producer or designers involved. What was once a multiperson workflow became a streamlined solo process.
Performance. Found 3 winning static ad concepts that outperformed benchmarks. Scaling those winners delivered lower CPA and more purchases within the same budget.
“It’s incredibly fast to create and deploy ideas. What once required creating tickets and waiting for the next sprint now becomes ads ready to launch in minutes.”
Leonardo, UA Manager